The very famous Sir Richard Branson talks about their 21st century business model that takes into account the whole cycle of energy consumption and carbon output which they call Gaia Capitalism(after James Lovelocks Gaia theory).
The project is a 10 year, $3 billion investment plan on biofuels, renewable energy production and r&d. Focusing on new technology that will reduce carbon emissions of their transport operations.
One of the fruits of that investment is the Pendolino, an electromagnetic train that saves 17% in electricity consumption due to it’s lightweight design and regenerative braking system. It is said to nine times less CO2 per passenger than an 737.
He also touched on their goal to find an alternative fuel for aviation kerosene, which powers today’s airlines. As well as developing high altitude commercial planes which fly on the fringes of the earth’s atmosphere where the air is thin and in part equates to lesser fuel consumption.
On ending he wrote:
By making green investment a motive for success—rather than a charitable adjunct to companies’ existence—humanity will dramatically increase the chance of its survival.
Way to Go Sir Richard!
Original Article here
Category: New Tech
