Yep, just a few days ago it was announced that the official X-Prize Title sponsor is Progressive Corporation. The Automotive X-Prize has since been renamed to the Progressive Automotive X PRIZE.
Glenn Renwick, CEO of Progressive said: “We’ve been working hard to make a difference in car insurance for 70 years, Now we have a chance to make a difference by supporting the Progressive Automotive X PRIZE. This competition will result in more choices of more fuel-efficient vehicles for drivers and will be a catalyst for moving this technology forward, faster.”
I don’t know if there was any relation to the announcement with PGR’s stock price going up $0.20 (Chart from Yahoo Finance). Anyway, a corporation that supports noble causes gets my vote of confidence anytime. Not to mention my patronage. *snicker*
The goal of the Progressive Automotive X PRIZE is to inspire a new generation of viable, super fuel-efficient vehicles that offer more consumer choices. Ten million dollars in prizes will be awarded to the teams that win a stage race for clean, production-capable vehicles that exceed 100 MPGe.
Wohoo let the games begin! 
